{"id":2089,"date":"2022-09-07T13:03:00","date_gmt":"2022-09-07T11:03:00","guid":{"rendered":"http:\/\/international-brands-online.com\/?p=2089"},"modified":"2024-06-19T12:13:12","modified_gmt":"2024-06-19T10:13:12","slug":"ibo-mit-eigenmarken-und-marktplatzgeschaeft-auf-wachstumskurs","status":"publish","type":"post","link":"https:\/\/international-brands-online.com\/en\/ibo-mit-eigenmarken-und-marktplatzgeschaeft-auf-wachstumskurs\/","title":{"rendered":"IBO on course for growth with own brands and marketplace business"},"content":{"rendered":"

Im Fokus der IBO-Vertriebsstrategie standen bisher die digitalen Marktpl\u00e4tze. Seit Mai sind die neun Modemarken, darunter Steffen Klein, Course, You Do You by Seyma Subasi, Sequano, Vestino, Festebrate und KiVenO, auch \u00fcber Zalando erh\u00e4ltlich.
 
Das st\u00e4rkste Wachstum verzeichnete die IBO zuletzt mit ihrem Konfektions-Label Steffen Klein, das kurz vor der Corona-Krise, in 2019, an den Markt gegangen ist. Die Menswear Brand habe im Vergleich zum Vorjahreszeitraum ein Plus von 400 Prozent nach Retouren hingelegt, so IBO. Noch 2022 wird die Marke im Van-Graaf-Onlineshop von Peek & Cloppenburg (Hamburg) starten.<\/p>\n\n\n\n

Neben Zalando sind About You, Otto, Limango, Kaufland, Mirapodo, Amazon und Ebay Marktplatz-Partner der IBO.
 
\u2018With the direct connection to Zalando, we can now serve all sales channels simultaneously from one logistics location and thus significantly increase our delivery promise. The additional marketplaces also increase our reach enormously,\u2019 says Tobias Grein, Chief Operating Officer of IBO and member of the Executive Board.
 
Die IBO, die von den Gr\u00fcndern Akin Sahin und Tobias Grein sowie Mit-Gesellschafter Thorsten H\u00f6llger gef\u00fchrt wird, will Steffen Klein dar\u00fcber hinaus weiter auf Expansionskurs halten. Um dies zu erreichen, hat das Unternehmen f\u00fcr dieses und das kommende Jahr eine Reihe an Aktivit\u00e4ten geplant, u. a. den Launch eines eigenen Onlineshops, der Ausbau des Marktplatzgesch\u00e4fts in der DACH-Region und in BeNeLux sowie Kollaborationen mit speziellen Influencern und Influencerinnen.
 
With this step, Steffen Klein is also saying goodbye to the previous \u2018Marketplace Only\u2019 sales concept.
 
\u2018The high reorder rate in particular proves our product quality and suggests that we should have our own online shop where customers can fully experience our brand,\u2019 says Akin Sahin, CEO of IBO.
 
IBO International Brands Online GmbH was founded in 2015 as S&G Fashionb\u00f6rse. The company was renamed IBO International Brands in 2017 following the entry of Fortuneglobe GmbH.
 
Der Fokus des Unternehmens aus W\u00fcrselen bei Aachen besteht darauf, aus hochwertigen Stoffen Kollektionen zu entwerfen und diese \u00fcber die eigenen Marken auf Online-Marktpl\u00e4tzen zu vertreiben. Das Unternehmen ist voll vertikal aufgestellt.<\/p>\n\n\n\n

Source: Fashion Network<\/a><\/p>","protected":false},"excerpt":{"rendered":"

International Brands Online GmbH (IBO) is able to consistently continue its growth trajectory in 2022 despite the challenging global situation. Since May, the company and its nine fashion brands have been working with Zalando on their own initiative and are therefore directly connected to the platform.<\/p>","protected":false},"author":1,"featured_media":1903,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markt"],"acf":[],"_links":{"self":[{"href":"https:\/\/international-brands-online.com\/en\/wp-json\/wp\/v2\/posts\/2089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/international-brands-online.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/international-brands-online.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/international-brands-online.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/international-brands-online.com\/en\/wp-json\/wp\/v2\/comments?post=2089"}],"version-history":[{"count":0,"href":"https:\/\/international-brands-online.com\/en\/wp-json\/wp\/v2\/posts\/2089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/international-brands-online.com\/en\/wp-json\/wp\/v2\/media\/1903"}],"wp:attachment":[{"href":"https:\/\/international-brands-online.com\/en\/wp-json\/wp\/v2\/media?parent=2089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/international-brands-online.com\/en\/wp-json\/wp\/v2\/categories?post=2089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/international-brands-online.com\/en\/wp-json\/wp\/v2\/tags?post=2089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}