Multibrand Fashionhouse
Zusammenarbeit IBO und GRAAF

IBO International Brands Online joins its brand portfolio with VAN GRAAF (Peek & Cloppenburg Hamburg*)

Further expansion and internationalisation planned

International Brands Online GmbH (IBO) continues to expand its marketplace business. The fashion group recently launched with VAN GRAAF. IBO is now selling brands such as Steffen Klein, Course and vestino via the two online shops of Peek & Cloppenburg Hamburg*. The launch at VAN GRAAF follows on directly from the successful developments in previous financial years. Through this strategic partnership, IBO is expanding the number of POS for its brands and offering its customers a further exclusive shopping experience on one of the leading e-commerce platforms for upmarket brands.

VAN GRAAF, the online shop of Peek & Cloppenburg Hamburg*, is an established and renowned marketplace for fashion and lifestyle products with a large selection of national and international brands. The platform offers a modern shopping experience and a broad reach to customers throughout Germany and beyond.

‘We are delighted to be working with VAN GRAAF, the online shop of Peek & Cloppenburg Hamburg*, and to be integrated into their marketplace,’ says Tobias Grein, COO of International Brands Online. ‘This partnership allows us to expand our customer base and bring our brands to an even wider audience. VAN GRAAF and Peek & Cloppenburg Hamburg* are known for its world-class e-commerce platform and commitment to an outstanding customer experience, and we are proud to be part of this platform.’ Says Akin Sahin (CEO) of International Brands Online GmbH.

Source: Fashion Network

About IBO

IBO International Brands Online GmbH currently develops nine of its own fashion brands (including Course and Vestino). Since 2019, the men's ready-to-wear label Steffen Klein has taken centre stage. The company is fully vertically organised for brand development so that it can control the entire supply chain, from fabric to end customer logistics in e-commerce. The main location is Würselen near Aachen (design, main logic location, marketing, management). Production takes place mainly in Turkey, IT and technical development is located in Dresden, while customer service and project management are based in Halle an der Saale. The three people behind IBO are Akin Sahin, Tobias Grein and Thorsten Höllger. Multi-entrepreneur Sahin belongs to the entrepreneurial family of the same name, which is one of the largest fashion producers in Europe with Sahinler Holding. He was also Managing Director of the chain store Vestino. Tobias Grein, who has already successfully founded, scaled, operationally managed and sold online fashion labels in the past, is also on board. The third member of the team is Thorsten Höllger, founder of the Fortuneglobe Group and a specialist in digital fashion distribution.

*There are two independent companies Peek & Cloppenburg with their head offices in Düsseldorf and Hamburg. This is an announcement from the Peek & Cloppenburg KG Hamburg group of companies, whose stores are located in Hamburg, Norderstedt, Kiel, Flensburg, Lübeck, Bremen, Lüneburg, Hanover, Münster, Rostock, Stralsund, Dresden and Chemnitz.

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