International Brands Online GmbH (IBO) is expanding its marketplace business and is now launching its diverse brand portfolio on About You as a direct route to the customer. IBO's brands were previously sold on About You via an IBO e-commerce service provider. Now the company is docking directly onto About You and will offer an even larger range of goods for About You customers in future.
About You is known for its innovative shopping experience that appeals to millions of customers across Europe. The platform offers a wide selection of fashion and lifestyle products and is a major player in digital commerce.
“We are delighted about the new partnership with About You - About You stands for an excellent customer journey and offers our customers an exclusive shopping experience that perfectly matches our brands. It is another important step in our e-commerce expansion.”
says Tobias Grein, COO of International Brands Online GmbH.
With this new cooperation, IBO is further expanding its market position and plans to continuously drive forward its internationalization in the coming years.
